Minneapolis Library

How do you motivate involvement in a capital campaign to upgrade city’s public libraries? Members of the community were invited to“Be Part of the Story” with attractive campaign literature, a letter, and an invitation. The campaign literature consisted of a small perfect-bound book — focused on the value of library services — nested on top of a larger wire bound book speaking directly to the monetary need. Both contained beautiful photographs and typography to add interest.The message and materials were designed to inspire the civic spirit and reflect the library’s commitment to knowledge. My ROLE: - Client Liason - Concept, Design, and implementation - Vendor sourcing: printer, photographer, and paper - Estimating and negotiations - Photo shoot planning and direction TEAM: Richelle Huff, Creative Director | Anna Giacomini, Senior Designer | Joe Treleven, Photographer | Larsen Design, writing

Be Part of the Story
How do you motivate involvement in a capital campaign to upgrade a city’s public libraries? Members of the community were invited to“Be Part of the Story” with campaign literature, letter, and invitation. The literature consisted of a small perfect-bound book — focused on the value of library services — nested on top of a larger wire-bound book speaking to the monetary need.

You may also like

Masonic Lodge Portrait Series
2011
Minnesota Artist Series
2011
Corporate Portfolio
2012
LIFESTYLE FOR PRIME THERAPEUTICS
2013
VELODROME
2012
XCEL ENERGY 2014
2015
KIDS
2013
XCEL ENERGY ANNUAL REPORT
2011
Be The Match
2012
Cargill Steel and Malt Divisions
2015
Back to Top