Minneapolis Library

How do you motivate involvement in a capital campaign to upgrade city’s public libraries? Members of the community were invited to“Be Part of the Story” with attractive campaign literature, a letter, and an invitation. The campaign literature consisted of a small perfect-bound book — focused on the value of library services — nested on top of a larger wire bound book speaking directly to the monetary need. Both contained beautiful photographs and typography to add interest.The message and materials were designed to inspire the civic spirit and reflect the library’s commitment to knowledge. My ROLE: - Client Liason - Concept, Design, and implementation - Vendor sourcing: printer, photographer, and paper - Estimating and negotiations - Photo shoot planning and direction TEAM: Richelle Huff, Creative Director | Anna Giacomini, Senior Designer | Joe Treleven, Photographer | Larsen Design, writing

Be Part of the Story
How do you motivate involvement in a capital campaign to upgrade a city’s public libraries? Members of the community were invited to“Be Part of the Story” with campaign literature, letter, and invitation. The literature consisted of a small perfect-bound book — focused on the value of library services — nested on top of a larger wire-bound book speaking to the monetary need.

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